ROLE OF SCHEMA IN COMMUNICATION PROCESS.

  ROLE OF SCHEMA IN THE COMMUNICATION PROCESS

Schema, refer to all
mental framework or concept that we use
to organize and interpret information.Its cognitive tools help us
to make a sense of the world and understand new information by looking at it to
expose knowledge and experience. 

      CATEGORIES OF SCHEMA

          1. personal
schema

          2. event schema

          3.  self-schema

          4. social schema

So much
different categories help in understanding the diversity of the world and an example
of schema on communication includes;-

1. Rubric

2. Perceived
social role

3. Stereotype

4. Worldview

So this part will help you to prepare good and attractive introduction to tackle the first question which demanding you to explain role of schema in communication process.

       WHAT IS THE ROLE
OF SCHEMA IN COMMUNICATION

1. In
communication schema play a crucial role in helping us to understand and interpret messages.

   When we receive messages we use our
schema to create meaning and make sense
of what we hear or read. For example, if someone mentions or writes the word ‘’Lion’’ automatically we activate our schema
for dog and begin to get a picture of what a lion looks like based on our
previous experience with a lion.

2. Schema can
also influence our explanation and assumption about a message

 For example, if someone tells us are doctor we might
assume that is knowledgeable and trustfully based on our schema for a doctor also
if someone speaks with a foreign visitor, we might assume that they are not
fluent in the language based on our
schema for non-native speakers.

3.It helps us to
anticipate how our message might be perceived by our audience.

   By understanding how schema work is useful
in communication helps us to anticipate
how our message might be perceived by our
audience by considering the
audience schema we can use language and concepts that are familiar and
relatable which can improve the effectiveness of our
communication. For example, if we are giving a presentation to a group of students we
might use examples and analogy that are relevant to their schema and experience rather than using complex
technical jargon that may confuse their understanding.

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